World-renowned audio solutions company DTS announced its official partnership with esports Team Vanish, further expanding its already strong presence within the games industry. As part of the partnership, Team Vanish players and creators will have access to the best audio technology on the market as well as previews of unreleased DTS products in the coming year. Additionally, the partnership will provide Team Vanish the opportunity to connect with fans across the world via DTS events and programming. This partnership continues DTS’s global strategy of becoming the most recognized and trusted audio solutions company in gaming.
“For the last year, DTS has been hyper-focused on elevating audio in gaming, and partnering with Team Vanish is a great opportunity to continue to expand that objective,” stated Sam Keene, Senior Director, Digital Marketing for Xperi. “Their roster of players and creators provides our engineers deeper insights into what audio changes make the biggest impact on in-game and competitive scenarios, and we’re thrilled to bring this value to our customers and ultimately consumers everywhere!”
“DTS just gets it,” said Team Vanish co-owner RJ “Pieces” Salmon. “Partnering with a company that understands not only the gaming industry but also specifically the esports space, was hugely important to us. We didn’t want to work with the first company that showed interest; it was important to us to be strategic about who we partnered with to ensure our continued growth is influenced by people we respect and can confidently collaborate with. DTS is all of that and then some. They have been amazing from the get-go, and we look forward to seeing where this partnership takes us.”
Though Team Vanish is a relatively new team having been formed in 2019, they quickly gained visibility within the industry through the inaugural Fortnite Championship Series, holding the title of the #1 ranked competitive Fortnite team in the North American region for over a quarter of the year. They currently engage with over 1.2 million active fans across social media, and that number continues to grow rapidly every day. The team currently ranks #5 in the country including one of the top-ranked North American players, Vanish Jahq. Their competitive nature and rapid, quality content creation has earned them fans in both casual and competitive gaming, which is one of the core reasons Team Vanish has earned a reputation as a deeply respected organization, not only in the Fortnite competitive scene but the esports scene as a whole.
Since launching its hugely popular DTS Stream Studio, a top tier, custom-built studio that creates opportunities for gaming broadcasters around the world, DTS has been focusing on elevating the conversation around audio in gaming. DTS technology plays a crucial role in video gaming and streaming experience and this partnership will create meaningful opportunities for streamers and audiences alike. As an example, during a recent DTS Stream Studio session, “DTS” or “audio” was discussed every 2.5 minutes, pointing to a clear and valuable impact on streamers and their audiences. In 2020 and beyond, DTS will continue to expand its role within gaming, rolling out global endemic partnerships made in audio heaven.