Look at any holiday wish list this year and you’ll notice a pattern. Hardly anything on it is a sure thing.
Kids want Pokémon packs. Teens want Labubus. Adults want, honestly, the same stuff, plus a tiny resin Crunchwrap Supreme they built with their own two hands. Mystery collectibles have gone from a checkout aisle impulse to the main event, filling a lot of the shelf space Funko Pops used to own, and the numbers back it up. Circana found that the global collectibles segment grew 32% in 2025 and now makes up close to a fifth of all toy sales worldwide.
So which mystery packs are actually worth chasing right now? Here’s where the hottest ones stand heading into the holidays, and what to know before you start ripping foil.
Labubu and the Rest of the Pop Mart Crew
Let’s get the big question out of the way. Is Labubu over?
Not over. Cooler. Pop Mart reported in late October that its third quarter revenue fell 45% to 50% from a year earlier, coming off the biggest quarter in the company’s history, and JPMorgan analysts said Labubu 4.0, the newest wave, fell short of expectations. But Pop Mart is still selling well above where it was before the frenzy, and it has new flagship stores on the way on Fifth Avenue and in Times Square.
What’s really happening is a handoff. Bloomberg reported this spring that Twinkle Twinkle, Skullpanda, and Crybaby are drawing crowds of their own and commanding premiums on resale sites. Twinkle Twinkle, the little star character, grew more than 580% in the first half of 2026. If your teen’s wish list says “Pop Mart” instead of “Labubu,” that’s why.
And if Labubu’s fuzzy little chokehold still has a grip on your house? A cooler market just means fewer people elbowing you at the shelf.
Pokémon Cards Turned 30 and Everybody Showed Up
No mystery collectible has had a bigger 2026 than the Pokémon Trading Card Game. Circana named Pokémon its global toy property of the year for 2025, and then the franchise threw itself a 30th birthday party.
The 30th Celebration set launched September 16 as the first Pokémon TCG release ever to drop worldwide on the same day. It was chaos. Pokémon Center preorders back in July came with virtual queues reported as long as seven hours, the company cancelled waves of suspected bot orders, and stores added security and purchase limits on launch day. Right after release, Elite Trainer Boxes were selling on eBay for a little over $300, roughly six times retail, and the rare RGB Mew cards were going for thousands.
Then something surprising happened. The Pokémon Company had printed more product than usual, pull rates turned out to be generous, and the resellers counting on another sellout found a much smaller payday than they hoped. For regular collectors, that’s the best news this hobby has had in years.
It hasn’t slowed down since. Mega Evolution Delta Reign, headlined by Mega Rayquaza ex, hit shelves November 6, alongside the 30th Celebration Ultra Premium Collection, which packs 29 booster packs into one very giftable box. And while you’re admiring your pulls, get to know the people who actually drew your Pokémon cards. Half the fun of a great pull is the art.
Disney Lorcana Brings Coco to the Table
If Pokémon is the giant, Disney Lorcana is the card game that snuck up on everybody. Ravensburger’s game turns Disney characters into cards called glimmers, and its newest set, Hyperia City, landed October 23.
Hyperia City is where Coco finally joins the game, with Miguel and Héctor Rivera leading a set built around a glittering fictional metropolis. WALL•E and EVE make their Lorcana debut too. For collectors, though, the chase comes down to rarity. The set has 18 Enchanted cards, the showy full art foils, plus two Iconic cards: Mickey Mouse, Best in Town and Cinderella, Unintentional Icon. Iconic is the rarest tier in the whole game.
Prices tell you how hot it is. As of November 1, the priciest Enchanted foil in the set was selling for about $382, and even the cheapest one, Un Poco Loco, went for nearly $58.
Ravensburger just raised the stakes again, too. Lorcana now has serialized cards, six per set with only 23 copies of each, packed into Collector Boosters that come with every new release. That’s a pull you’d frame.
Shopping for a player rather than a collector? A booster box holds 24 packs and makes both kinds of fan happy. If someone on your list is new to Lorcana, our roundup of the greatest tabletop games of all time is a good place to start.
Make It Mini Is the One You Build Yourself
Here’s the mystery collectible that doubles as a craft project. Each MGA’s Miniverse Make It Mini capsule hides a set of tiny ingredients and a recipe card. You don’t know what you’re making until you open it, and then you actually make it, using a resin that hardens in UV light or sunlight to set your mini for display.
It caught on fast. Miniverse won four Circana Toy Industry Performance Awards for 2023, its first full year on the market, including the top selling toy in its U.S. category. Since then, the line has grown from mini diner food into lifestyle items, makeup, real wearable fragrances, and even tiny furniture.
The brand collabs are where it gets really fun. The Make It Mini Taco Bell collection, out since March for $10.99 to $12.99, lets fans build a Crunchwrap Supreme right down to the little sauce packets. For the holidays, Make It Mini Holiday 2026 hides a snow globe, an ugly sweater cake, a stocking, or cereal treats in each capsule, with four rare Elf on the Shelf minis tucked into the series as the chase.
One practical note for parents. Make It Mini is rated for ages 8 and up, and the resin step goes a lot better with an adult nearby and a covered table. Trust us on the table.
A Few More Worth Chasing
Smiski and Sonny Angel never really left. Dreams Inc., the Japanese company behind both, opened its first joint flagship store, SONIANDSMI, in Tokyo’s Shibuya district in September 2025, and StockX has called Sonny Angel one of the collectible brands growing fastest heading into 2026. Hippers, the little figures made to cling to the edge of your monitor or phone, are a big part of that demand.
Hockey fans have their own version of all this. Upper Deck’s new Series 1 hockey set for the 2026 to 2027 season hit hobby shops October 7 and retail shelves October 21, with 49 Young Guns rookie cards and about six Young Guns in every hobby box. One quirk to know before you buy: because it came out so early, there are no 2026 draft picks in it. If you’re hunting for this summer’s top pick, you’ll have to wait for later releases.
The card game shelf keeps getting more crowded, too. Bandai’s One Piece Card Game now launches its English and Japanese sets on the same day, and Riftbound, the League of Legends card game from Riot, has a following that keeps growing.
Before You Start Ripping
A little strategy goes a long way this time of year.
Buy from official stores or authorized retailers. Counterfeits follow every hot collectible, from fake Labubus to knockoff Sonny Angels, and the fakes aren’t always safe around small kids. Check the age rating, too. Labubu plush is made for ages 15 and up, while Make It Mini is rated 8 and up.
Then decide what kind of gift you’re really giving. If someone wants one specific figure or card, buy that exact thing and skip the gamble. If they love the reveal itself, wrap the mystery pack and let them open it in front of you. That’s the part they’ll remember.
