The Simpsons has never been short on merchandise. The show is a veritable powerhouse when it comes to branding. You can basically buy anything with The Simpsons on it; from clothes, to mugs, key-chains, pens, bedding, even bongs!
However, just recently The Simpsons has crossed yet another threshold: high fashion.
Virgil Abloh is an American fashion designer and current artistic director of Louis Vuitton. He owns and is the CEO of his own fashion house Off-White. The brand specializes in men’s and women’s high end street-wear and has been worn by the likes of Rihanna, Beyonce and Drake to name a few.
The fashion house has recently released a Simpsons themed collection. Abloh noted that Bart in particular was chosen as his muse for this current collection because of how the character connotes the sense of rebellion. Comprised of a sweater and three T-shirts, the latest release celebrates Bart with prints expressing his signature phrases like the classic, “I’m Bart Simpson. Who the hell are you?” Other decorative touches come in the form of “TEENAGER” and “THE SIMPSONS” Helvetica text and a dripping paintbrush take on Off-White’s signature arrow logo.
Abloh is himself a Simpsons fan and like most, his heart lies in the golden era; as is evidenced by this collection. In particular, it borrows from the first few seasons where the drawings were cruder and less refined then they way they are now.
Before the current season started Matt Groening mentioned how unlikely all the fame surrounding The Simpsons seemed way back when they started the show. In an interview with USA Today he said the following: “When we started, we didn’t even know if the Fox network was going to last, much less our own show…Fox was an experiment, and they allowed us to do pretty much whatever we wanted.”
And now they’re part of the fashion world. This set doesn’t come cheap though as it will set you back $350!
Huh. That’s something I never thought I’d see. Neat.