1) Skip the origin. We seen it twice in ten years and its an origin most of us know pretty well. Lets have an establish Spider-man.
2) Have his parents be former agents of S.H.I.E.L.D who have worked along Nick Furry and Coulson.
3) Connection to The Kingpin. Being one of Spider-man greatest Villain it would be a real treat to have Peter make a reference of The Kingpin.
4) Strong backlash from the events of Civil War
5) Bring J Jonas back. The events of Civil War would be a great way to bring such a great back in the style of Marvel Frontline comics.
6) Have one of the Avengers cameo in the film. I would want Nick Furry or Coulson to make a cameo to tell him that he will always be welcome to join the Avengers.7) A fresh
7) A villain that we haven’t seen done before
8) A more tech based Norman Osborn