In an exciting development for mobile gaming enthusiasts and snack lovers alike, Nordcurrent, the global game developer renowned for hit titles such as Cooking Fever, has announced a mouth-watering partnership with the iconic snack brand Pringles. This collaboration brings a new level of realism and fun to their popular game, Airplane Chefs, a flight attendant simulator that has been rapidly gaining popularity among casual gamers.
Airplane Chefs: A Sky-High Success
Airplane Chefs has carved out a unique niche in the mobile gaming market. This fast-paced, engaging game allows players to step into the shoes of flight attendants, experiencing the thrill and challenges of serving passengers, preparing meals, and managing in-flight chaos. With its immersive gameplay and attention to detail, the game has already amassed an impressive following of over 5 million monthly active users.
The game’s success can be attributed to its ability to capture the excitement and hustle of a flight attendant’s job, offering players an authentic and entertaining experience. Now, with the introduction of Pringles into the game, that authenticity has reached new heights.
Pringles Takes to the Virtual Skies
Starting this week, Pringles is making its high-flying debut in Airplane Chefs, marking the first real-life brand integration in the game. This partnership is set to enhance the gaming experience by bringing a beloved real-world snack into the virtual realm of in-flight service.
Victoria Trofimova, CEO of Nordcurrent, expressed her excitement about the collaboration, stating, “This is the first real-life brand integration in Airplane Chefs, and we are thrilled to have Pringles on board. We’ve had great success with brand partnerships in Cooking Fever, collaborating with major names like Coca-Cola, FC Barcelona, and TGI Fridays. Pringles is our latest step in offering players an authentic and fun experience, and we’re excited to see how it resonates with our fans.”
A Perfect Fit for Virtual Flights
The choice of Pringles for this collaboration is particularly fitting. As a household name and a staple snack on many real-world flights, Pringles brings an extra layer of realism to the game. It’s a natural extension of the Airplane Chefs experience, reflecting the common sight of those iconic cylindrical cans on actual flights.
While the Pringles integration doesn’t include specific in-game tasks or special rewards, it adds a touch of familiarity and authenticity to the gameplay. Players will spot the recognizable Pringles cans on kitchen shelves and in passenger orders, bringing them closer to the real-life flight experience.
Denver Flight: The Pringles Debut
Pringles will make its first appearance in Airplane Chefs’ Denver flight, which is currently the game’s most popular location. As players navigate the virtual aisles and attend to passenger needs, they’ll find themselves reaching for Pringles cans from the kitchen shelf to satisfy snack orders. This addition not only enhances the game’s realism but also adds a new dimension to the player’s role as a virtual flight attendant.
A Limited-Time Offer with Long-Term Implications
The Pringles integration is set to last for six months, offering players a limited-time opportunity to enjoy this unique collaboration. However, Nordcurrent hints that this is just the beginning of what they have in store for future updates. This suggests that the company may be exploring more brand partnerships and innovative features to keep the game fresh and engaging for its growing user base.
What’s Next for Airplane Chefs?
Beyond the Pringles collaboration, Airplane Chefs is preparing to soar to new heights with upcoming features and expansions. This December, the game is set to launch its 14th location. While specific details are being kept under wraps, players can look forward to a new setting in a vibrant city, promising fresh challenges and experiences.
In addition to the new location, Airplane Chefs will be introducing several new features designed to enhance gameplay. These include “autocookers” to streamline the kitchen process, allowing players to manage their virtual flights more efficiently. The game will also introduce exciting new mini-games, adding variety and additional challenges to keep players engaged.
Nordcurrent: A Leader in Casual Gaming
The success of Airplane Chefs and this new partnership with Pringles is a testament to Nordcurrent’s expertise in the casual gaming market. Established in 2002 in Vilnius, Lithuania, Nordcurrent has built a strong reputation for developing and publishing high-quality casual games for smartphones, tablets, and PC/Mac computers.
Over the past two decades, Nordcurrent has developed more than 50 games, which have been downloaded over 500 million times worldwide. Their biggest hit to date has been Cooking Fever, which has paved the way for successful brand collaborations that are now being extended to Airplane Chefs.
The company’s mission to create world-class games that millions love is clearly reflected in the ongoing success and evolution of Airplane Chefs. By continually introducing new features, locations, and now real-world brand integrations, Nordcurrent is demonstrating its commitment to providing engaging and authentic gaming experiences.
Nordcurrent Labs: Expanding Horizons
In addition to its mobile gaming success, Nordcurrent has been expanding its reach through Nordcurrent Labs, a division established in 2021. This branch of the company is dedicated to publishing video games for PCs and consoles, with a mission to help game developers “achieve the perfect chemistry to make their mark in the gaming world”. This expansion showcases Nordcurrent’s commitment to growth and diversification in the gaming industry.
Conclusion: A Recipe for Success
The partnership between Nordcurrent and Pringles for Airplane Chefs represents an exciting development in the mobile gaming world. By bringing a beloved real-world snack into a popular virtual environment, Nordcurrent is enhancing the authenticity of the gameplay experience while potentially opening doors for future brand collaborations.
As Airplane Chefs continues to grow and evolve, with new locations, features, and partnerships on the horizon, it’s clear that Nordcurrent is committed to keeping the game fresh and engaging for its millions of players. The success of this collaboration could set a new standard for brand integrations in casual games, offering a win-win situation for game developers, brands, and players alike.
For now, players can enjoy the unique experience of serving Pringles on their virtual flights, adding a tasty twist to their role as digital flight attendants. As the game continues to soar to new heights, it will be exciting to see what other innovations and collaborations Nordcurrent has in store for Airplane Chefs and its other popular titles.
