As technology continues to advance and the gaming industry continues to grow, it’s important to stay informed about the latest developments and trends in the world of online gaming.
In this blog, we’ll be taking a look at some of the most exciting and noteworthy trends set to shape the gaming landscape in the coming year. These include virtual reality, esports, and other online gaming trends that are sure to make a big impact in 2023. So whether you’re a casual gamer or a hardcore enthusiast, this is the perfect place to stay up-to-date on the latest and greatest in the world of gaming.
Netflix and gaming
As advertising revenues and subscriptions decline, entertainment industry leaders have been searching for new strategies to maintain profits. One approach that has gained popularity is the revival of popular intellectual properties.
For example, during its October earnings call, Netflix announced its plan to release 55 new titles, many of which will be based on existing IP. The success of Riot Games’ Arcane series, which is set within the world of League of Legends, and received an Emmy Award last year, highlights the potential profitability of game adaptations.
As a result, we can expect to see more game adaptations in the future, such as an animated series and film based on Gears of War. This trend reflects the growing overlap between the gaming and entertainment industries.
Gaming workers join forces: The rise of unionization in the industry
2022 was a year of uncertainty for the video game industry as it grappled with issues related to its identity. This was evident in various forms, such as resistance to the shift towards web3 technology and efforts to create a safer and more equitable workplace. The movement towards unionization among game industry employees is of particular significance, as seen with the actions of Activision Blizzard and Vodeo Games.
There is significant momentum behind unionization efforts, particularly with the success of recent initiatives. By 2023, unionization will likely become a central topic of conversation within the industry. While unionization may have once seemed like an unlikely goal for the gaming industry, the establishment of several North American unions is likely to give workers the confidence to push for it.
While unionization may not have an immediate impact on gamers, it could significantly influence the industry as a whole. Unionization can potentially change the way games are created and could provide developers with greater job security. For example, it could reduce “crunch” culture, resulting in fewer buggy releases such as Cyberpunk 2077. Additionally, healthier working conditions could promote better quality standards in the industry, helping to reduce burnout and retain talented creators.
The metaverse becomes part of everyday life
The metaverse has gone from a distant concept to becoming increasingly popular, particularly within the gaming industry. The launch of the Meta Quest, coupled with the imminent arrival of Apple’s new offering this spring, only demonstrates the growth level it is achieving. It has also been embraced by numerous big-name brands across diverse sectors such as sports, fashion, and toys.
A case in point is Nike’s recent release of .SWOOSH, a virtual universe where sneaker fanatics can buy, trade, and showcase Nike products. Moreover, members can access token-gated events in real life, giving patrons the motivation to connect with the company through web3 and NFTs.
Esports goes mainstream
As the esports industry faces financial pressures, many organizations are exploring new ways to diversify their revenue streams beyond traditional competitive gaming. One avenue that has proven successful is leveraging content creators on platforms like YouTube and Twitch to build a product-merchandise and content ecosystem around the gaming industry, expanding the reach of the fandom beyond those directly involved in gaming.
For example, 100 Thieves has taken steps to expand its fanbase in various areas. In the past year, the company has signed a number of content creators, launched an energy drink, expanded its merchandise offerings, and even released its own video game. This strategy has been adopted by other endemic esports businesses, providing them with the opportunity to expand their fan base beyond the realm of gaming.
In conclusion, 2023 is shaping up to be an exciting year for the gaming industry, with a number of trends that are set to reshape the way we think about gaming and entertainment. We’ve discussed how the lines between gaming and entertainment will continue to blur as more and more people turn to games for entertainment, socialization, education, and other activities.
Additionally, the metaverse, a virtual reality-based shared space, will be gaining more mainstream audiences as more and more people experience it as an alternative to the real world. And finally, esports will continue to expand beyond the borders of competition, becoming a mainstream form of entertainment and even a profession for many players.
These trends will continue to shape the gaming industry in 2023 and beyond, making it an exciting time to be a gamer.