If you’ve recently noticed a strange little creature with big eyes and spiky teeth hanging off someone’s purse or backpack, you’re not alone. That mischievous plush is called Labubu, and it’s become one of the most viral collectibles of the year.

With its pointy ears, wild grin, and fuzzy body, the Labubu plush stands out instantly. It’s not just a toy—it’s a fashion accessory, a pop culture statement, and for some of us, a bit of an obsession.

What Is a Labubu Plush?

Labubu is a character created by Hong Kong artist Kasing Lung. Originally featured in a picture book series called The Monsters, Labubu was inspired by Nordic folklore and Lung’s childhood fascination with fairy tales. Although the character looks a little chaotic, Labubu is meant to be kind-hearted, just prone to causing a little trouble along the way.

The toy version of Labubu launched in collaboration with Pop Mart, a Chinese toy company known for its collectible “blind box” figures. Since 2019, Labubu has exploded in popularity, showing up everywhere from celebrity outfits to social media unboxing videos.

Why Everyone Loves Labubu

Part of the appeal of a Labubu plush is that it comes in a blind box. That means you don’t know which version you’re going to get until you open it. This mystery makes it feel more like a game than a purchase. Some versions are more common, while others are considered rare or “secret” editions, which collectors go wild for.

Beyond the thrill of collecting, Labubus are simply fun to style. People dress them up in tiny outfits and clip them to bags, belt loops, or even car mirrors. Celebrities like BLACKPINK’s Lisa, Dua Lipa, and Rihanna have all been spotted with one, which only made fans want them more.

I personally carry one everywhere. Her name is Grapeina, and she’s my favorite little sidekick. She’s a soft Labubu plush with her own growing wardrobe. I swore I wouldn’t start buying clothes for her, but it didn’t take long before I was searching for mini overalls and bucket hats. Labubu accessories are honestly addictive.

Foofee the Lafufu: My Experience with a Fake Labubu

Of course, with popularity comes fakes. Knockoff Labubus, often called “Lafufus,” are all over online marketplaces and souvenir shops. They’re cheaper, sometimes a little wonky-looking, but still oddly cute.

I bought one just to compare it to my real Labubu. Her name is Foofee, and yes, she lives in a mini car seat in my Honda named Darla. She’s definitely a Lafufu—a fake—but she’s still got personality. If you know what to look for, it’s easy to tell the difference.

How to Spot a Real Labubu

Authentic Labubu plush toys always have nine teeth, a pale peach face, and a quality look to them. The packaging is matte, not shiny, and should include a QR code that links back to Pop Mart’s official site. Newer Labubus even have a UV stamp on the right foot.

Lafufus, on the other hand, may have more or fewer teeth, bright or overly shiny packaging, and inconsistent features like crooked faces or missing logos. If you want the real deal, always buy directly from Pop Mart or their verified retailers.

Where to Buy Labubu Toys

The official source for Labubu plush toys is Pop Mart. They release new series on their website and in select stores, usually on Thursdays. Because of their limited supply, Labubus often sell out quickly. Some collectors use restock alerts, while others turn to TikTok Lives or Discord groups to score new drops.

Just be careful when shopping resale. Prices can skyrocket, and fakes are everywhere. Always double-check listings, especially on platforms like eBay or StockX.

The Final Word on Labubu Plushes

Labubu is more than just a toy. It’s a creature with personality, style, and cult status. Whether you’re drawn to the aesthetic, the collectibility, or the playful spirit behind it all, it’s easy to see why Labubu has captured so many hearts.

For me, it started with one plush and turned into a full-on love story. Grapeina might be the real deal, but even Foofee the Lafufu has a place in my collection. Both remind me that a little mischief, mystery, and magic still has a place in grown-up life. It’s okay to be a little whimsical.