Weekend Box Office January 05-07

Would the first weekend in the new year be more of the same or would shifting tides knock the very successful Star Wars: The Last Jedi from the top spot? Jumanji had a great week, taking over mid-week top spot and there was evidence that newcomer Insidious: The Last Key could take a bite out of the top 5, but how much? Let’s take a look!

If you haven’t been following the numbers throughout the week, then Jumanji: Welcome to the Jungle taking the top spot from Star Wars would be a big surprise. However, the Dwayne Johnson action flick passed The Last Jedi on Tuesday and never looked back. The film saw a meager 28% drop in its third weekend of release and brought in an amazing $36 million over the three days. Still playing in over 3,800 theatres the remake is looking very good at continuing its run for a couple more weeks as competition is typically slim this time of year.

All told, the SONY/Columbia production is sitting at $244 million in North America and $275 million internationally for a worldwide total of $519 million. Very impressive on a $90 million budget and what’s scary is that it still has yet to open in Greece (Jan 11), China (Jan 12), Norway (Jan 12) and Japan (March) all markets where Dwayne “The Rock” Johnson typically performs very well. It seems the sky’s the limit for this film.

In a very surprising second is the latest film in the Insidious series, Insidious: The Last Key which performed well above expectations and earned $29 million in its opening frame. This gives the Blumhouse production the second largest opening in the series falling well short of Insidious: Chapter 2 which opened to a huge $40 million back in 2013. That film would go on to make $83 million in North America but had a much better fall release date than this installment. Still, with the typical Blumhouse micro-budget of $10 million, this will be another victory for the company which seems to have found the formula for turning a profit in this fickle age. With nothing comparable coming out anytime soon, it should stick around a while.

Collapsing to third place and giving up the top spot for the first time is Star Wars: The Last Jedi which dropped 55% for a $23.5 million fourth weekend. The negative press surrounding this film has certainly taken its toll but let’s get a little perspective. The sequel drop is the largest in history at around $700 million but when the numbers are this big there’s bound to be some misleading records. Also, the three weeks at #1 is only one short of The Force Awakens and ties Rogue One from a year ago. Still, with the second largest opening of all time it seemed poised to pace better than it has been and with a disappointing $28.7 million opening in China, all hopes have faded. As it stands, the Rian Johnson film sits at $572 million domestically and $632 million across the pond for a worldwide total of $1.2 billion, good enough for 13th place all time. It will most certainly crack the Top 10 all time but where it lands is now up for debate and the chances of it catching Avengers ($1.5b) in the fifth spot seem iffy.

Rounding out the Top 5 are The Greatest Showman in fourth and Pitch Perfect 3 in fifth. The Hugh Jackman musical dropped only 11% for the lowest drop of the week and added $13.8 million to its now $76 million North American total. With a $90 million budget it’ll be a stretch to see a huge profit, but if it can perform well during award season it could garner some good word of mouth. As for Pitch Perfect 3, it added $10 million to its $86 million domestic total and is now over $140 million worldwide. It sits second in the series in all categories but stands almost no chance of catching Pitch Perfect 2 which finished its run with $287.5 million worldwide. The series has been a successful one earning over $500 million worldwide and costing less than $100 to make.

As for next weekend we’ve got three films opening in wide release with the Liam Neeson action thriller The Commuter, Warner Bros. Paddington 2 which has already made close to $100 million overseas and the Taraji P. Henson assassin flick Proud Mary. Expanding to 2,800 theatres is the Steven Spielberg real-life drama The Post starring Tom Hanks and Meryl Streep. With massive appeal this film is poised to take home some hardware and should definitely see a huge bump at the box office.

box office jan 07

 

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Author: gizmorubiks

I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that.

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