Weekend Box Office September 08-10

With the poor performing summer behind us, we enter the first fall weekend of the year. The talk all week and all year really has been the release of the Stephen King adaptation It and just how well it could do. It was tracking very well going into the weekend which had only one other wide release in Home Again. With hurricane’s causing anxiety in the south, would that affect box office? Let’s take a look…

The Stephen King adaption, It, was looking at record numbers for September, but no one saw this coming I’m sure. With a massive $51 million Friday, the R-rated thriller brought in a gigantic $117 million three-day opening. Truth be told, that number would be in the mid $120’s if not for hurricane’s ravaging the lower U.S. where close to 200 theatres are closed.

It finished $108 million ahead of second place and accounted for 75% of this’ weekends take. This number can’t be understated as It broke the following records:

  • Largest September opening
  • Largest Fall opening
  • Largest opening for R-rated horror film
  • Largest opening for any MPAA horror film

Interestingly, it finished with the second highest opening for an R-rated film ever behind only Deadpool ($132m), which of course starred Ryan Reynolds who also has a film in this week’s top 5.

With a good B+ CincemaScore It has a chance to become the highest earning R-rated horror film of all time (Exorcist at $232m), after only three days it’s already in the top 5.

In a very distant second place is Reese Witherspoon’s Home Again with $9 million in three days. The Open Road rom-com film performed pretty much as expected with an average B CinemaScore and limited budget of $15 million.

The next three spots in the top 5 accounted for only $12 million (8%) with The Hitman’s Bodyguard ($4.8m), Annabelle: Creation ($4m) and Wind River ($3.2m) rounding out the rest of the weekend.

Next weekend we’ve got three wide releases which should eat into It’s overall take. The Darren Aronofsky/Jennifer Lawrence thriller Mother! and the Michael Keaton thriller American Assassin should easily land in the top 5. The drama All I See is You is getting a softer wide release (>600 screens) and shouldn’t make much of an impact.

International Update

Internationally there were a couple of big weekends. Spider-Man: Homecoming finally opened in China to a massive $70 million plus which pushes the international take to $495 million for a new worldwide total of $823 million. The film stands a very good chance of getting close to $950 million worldwide after that very good opening.

Elsewhere, the Universal animated film Despicable Me 3 is now officially clear of the $1 billion mark adding $6 million overseas for a new worldwide total of $1.006 billion, good for 3rd best this year so far.

box office sep 10






Author: gizmorubiks

I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that.

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