Weekend Box Office July 28-30

Entering the final weekend of July most were expecting a three-way battle for the top spot between newcomers Atomic Blonde and The Emoji Movie and last weekend’s winner, the Christopher Nolan war epic Dunkirk.  What we got was a bit of a mix bag but in the end all went as expected.

After finishing second on Friday night to The Emoji Movie, Dunkirk’s audience, which skews much older, showed up the rest of weekend as the World War II film about thousands of soldiers trapped on a beach in France managed the top spot for the second weekend in a row.  The first film to do that since Wonder Woman almost two months ago.  With a $27 million three-day weekend the film is now over the $100 million mark domestically and $234 million worldwide.

This was by no means a clear finish as The Emoji Movie finished slightly above expectations with a $24 million opening frame.  Emoji’s biggest competition wasn’t Dunkirk or Atomic Blonde but rather dreadful reviews (currently 8% on RT) and a B CinemaScore which for animated films is very low.  It is currently the worst reviewed film to date this year.

The weekend’s other new release, action thriller Atomic Blonde starring Charlize Theron finished at the lower end of expectations for a fourth place opening.  The Focus Features noir spy film brought in $18.5 million in North America.  The good news is that at a production cost of only $30 million and having taking advantage of favorable tax credits in California the film will most definitely show a profit with its overseas take.  The bad news is that the audience was mostly male (52%) which is a bit disappointing given the recent tide of girl power stemming from Wonder Woman.

The surprise Universal comedy Girl’s Trip is having a great 3rd place second weekend with Malcolm D. Lee’s all female romp making $20 million (-36%).  The movie will be nearing $70 million by Monday and soon will beat The Best Man Holiday ($70.5M) to become Lee’s highest-grossing movie at the domestic box office.

Rounding out the top 5 is the MCU’s Spider-Man: Homecoming which added $13 million to its now $278 million domestic total.  As it approaches the $650 million mark worldwide we’ll see how much longer it can sustain but anything south of $900 worldwide would be somewhat disappointing for this massive Marvel/Sony property.

WB’s Wonder Woman added another $3.3 million and should hit the $400 million domestic mark in a little over a week.  She remains the studio’s third-highest domestic release of all-time behind The Dark Knight ($534.9M) and The Dark Knight Rises ($448.1M).  With Japan still to open, the Patty Jenkins directed superhero sensation is a sure thing to hit $800 million worldwide which is outstanding results and has created a buzz rarely seen.

For next weekend, the two significant releases are the action thriller Kidnap starring Halle Berry and the Stephen King fan boy adaptation The Dark Tower.  Troubled production and late or no early screenings has already some critics signaling doom for The Dark Tower with Sony apparently already writing off a loss.  At this point, neither one is likely to take the top spot next weekend, a top 5 for both would be considered a success.

box office july 30



Author: gizmorubiks

I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that.

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