Box Office Special Report: Wonder Woman

I know what you’re saying, enough already with the Wonder Woman stuff.  But there is something going on here that simply can’t be ignored from an industry standpoint and deserves some special attention.  This film is now considered an “event” release, meaning it’s affecting the marketplace in a way no other film currently is and is actively taking earnings away from other films, affecting box office numbers downstream.

So the Patty Jenkins and Gal Gadot comic book action spectacular is still doing ridiculously well, both in terms of raw numbers and legs in only its fourth week of release.   This past Friday the movie earned $7.35 million domestically which is only a piddling 32% drop from last Friday where it made $10.8 million.  As for the three days, the film’s projected $25 million fourth weekend is a drop of just 39% from last weekend, which is nuts for a movie like this which typically doesn’t have staying power.

It is now past the $300 million mark domestically at a total of around $319 million in under a month.  By the end of next week, it will have passed Batman v Superman:  Dawn of Justice ($325m) and Suicide Squad ($330m) in North America becoming the biggest DC Comics domestic hit since the Dark Knight movies.

If that number holds, it will have the seventh-biggest fourth weekend gross of all time, right between The Dark Knight ($26.1m) and Spider-Man ($28.5m).  If the 33% drop holds, it will be the smallest fourth-weekend drop for a $100m+ opener ever, ahead of again The Dark Knight (-38%) and Spider-Man (-36%) plus other big names such as The Avengers (-35%), Shrek 2 (-38%) and Iron Man (-35%).

Here’s a crazy stat. The film has “fallen” 73% from its first $103 million opening weekend to its likely $25m fourth weekend, a plunge not far from the second weekend drops for the likes of Alien: Covenant (-70%), Batman v Superman (-69%) and Fifty Shades of Grey (-73%).

With critically favorable films such as Spider-Man: Homecoming, Baby Driver and War for the Planet of the Apes coming out the next few weeks, $400 million in North America is likely out of reach, mostly due to diminished screens and live-action competition in the marketplace.  Still, somewhere in the neighborhood of $380 – $390 seems a possibility, especially if it can hold onto some screens.  The new releases will likely tear into The Mummy’s and Pirates of the Caribbean screens rather than Wonder Woman’s.

Worldwide now, it should match domestic numbers which could place it around the $750 million mark as projections keep changing and the goal posts keep getting pushed further and further back.  Still, with it being one of the “leggier” releases in recent years, it’s blown past the 3x weekend-to-final multiplier, it could surprise once again and reach the $800 million worldwide mark.   After this weekend it will have shown more leg than Jurassic World and The Avengers, not an easy feat and still with gas left in the tank.

Wonder Woman, after this weekend, will be the highest grossing live-action movie directed by a female, ever.  With at least $650 million worldwide, it has now surpassed the worldwide gross of Phyllida Lloyd’s Mamma Mia, which earned $609 million in 2008, and in a couple of weeks will catch up to Jennifer Yuh Nelson’s Kung-Fu Panda 2 which made $665 million.  Once it passes that mark, Patty Jenkins will then be the highest earning female director for any movie, ever.

Folks, these things don’t happen that often and there’s a few reasons why Wonder Woman is currently doing it.  It has a lot to do with climate (political and social), timing and the fact that Wonder Woman is one heck of a film, that part shouldn’t be ignored.

My advice is enjoy the run while it lasts, if you’re a box office nerd like myself, then these things are rare and getting more so each year, so have some fun with it.  It’s become a cultural sensation, capturing the public’s imagination in a way summer blockbusters rarely do anymore.

Till next time…

 

 

 

 

Advertisements

Author: gizmorubiks

I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that.

Leave a Comment and Tell Me What You Think...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s