Weekend Box Office June 23-25

As we discussed last time, this week would strictly be a battle for second place between Cars 3 and Wonder Woman which continues to defy expectations.  With box office heavyweight Transformers: The Last Knight getting an early start on Wednesday, just how much money would this open with over the five days?  The path was clear as it was the lone new wide release, so how did it do?

Well, what a difference a week makes.  Last week we were discussing how this fifth entry was sure to hit $100 million for it’s opening but the bad word of mouth started spreading early in the week and screening reactions were very negative, to the tune of it currently sitting at 18% on Rotten Tomatoes.  Whether it’s franchise fatigue or bad press, the $15 million it opened to on Wednesday is the series lowest opening by a wide margin.

The industry readjusted their numbers expectedly as Thursday and Friday weren’t much better bringing in $8 and $13.7 million respectively.  The film brought in a paltry $69 million over the five days, ($45.3m Fri-Sun) well below expectations and past performance for this series.  For some perspective, Transformers: Age of Extinction made over $40 million it’s first day of release and would go on to make $110 million in it’s first four days.

Still, with a $123.4 million opening in China (highest yet for a Transformers film), the overseas market will once again lift this franchise to huge numbers worldwide, while it continues to see diminishing returns here in North America.  Whether this very poor performance here at home has any effect on the series going forward remains to be seen but with nothing but huge releases every weekend from here on out, I’m sure Paramount is scratching their heads a little bit.  I’m sure Michael Bay is exiting at the right time…

As for the rest, Wonder Woman once again defied expectations and wound up in second with a $25 million fourth weekend, besting the weekend total of last weeks winner Cars 3 by a very small margin.  See the special box office report for Wonder Woman for more in depth coverage of the amazing run this film is having.

Speaking of, Cars 3 would wind up with only a lean 53% drop good for $24 million, not bad, just not good enough for this time of year where there’s just too much competition and not enough money to go around.  The Pixar film now stands at $141 million worldwide and will finish well behind the first two chapters in this series.  Picking up the rear is 47 Meters Down ($7.4m) in fourth and All Eyez on Me ($5.9m) in the fifth position.  The indie shark thriller is up to $24 million total while the Tupac Shakur biopic All Eyez on Me hampered by extremely bad press, dropped a whopping 80%percent in it’s second weekend.

As for the Independence Day long weekend, with Edgar Wright’s Baby Driver, the Will Ferrell/Amy Poehler comedy The House and Steve Carell’s box office juggernaut Despicable Me 3 going wide (3000+ screens) over the long weekend, top 5 will most definitely change.  With a projected $74 million open for Despicable Me 3Transformers: The Last Knight will have to hope for second place at best.  And even that could be a stretch with The House expected to make somewhere in the $25 – $30 million range.  Whether these new releases can bump Cars 3 and Wonder Woman from the top 5 is doubtful, but it’ll be an interesting 4th of July none the less.

(Estimates below)

box office





Author: gizmorubiks

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